August 25, 2004 -- Pennyweight Wells is a very stylish dog that loves to show off her Rembrandt charm necklace. "Pennyweight comes to my store everyday with me," boasts Katharine Wells, proprietor of Jewells in Roanoke, VA. "I used to have a rhinestone collar on her and my customers would ask where they could buy one. I quickly realized that Pennyweight would be a perfect jewelry model to promote Rembrandt Charms."

"My kids and I created a dog charm necklace based on Pennyweight's life," Wells explains. "We had Rembrandt make a special 17" charm necklace which features: a cheese charm, her favorite snack, a mini van, because she rides with me everywhere, a Virginia map, our home state, the ‘I love You' sign language charm, because she communicates non-verbally, a cross, as she goes to all of our church functions, and a St. Francis medal, the Patron Saint of Animals."

"Pennyweight loves her necklace and so do my customers. I've sold one other dog necklace, a few bracelets and lots of single charms to attach to dog collars," states Wells.

Last year Americans spent over $32.4 billion dollars on their pets, with the majority being spent on the 65 million dogs living in the US. "Pet charms have always been popular at Rembrandt," comments Mary Mendola, customer service supervisor. "The best selling pet charms include the Labrador (2404), Golden Retriever (1097), Cocker Spaniel (1765), and Photoart Charms featuring alltypes of pets such as: dogs, cats, horses, birds, bunnies and lizards."

Katharine, will be promoting dog charm necklaces, bracelets and Photoart pet charms at an upcoming charity event.

Rembrandt Charms offers thousands of handcrafted charms, the world's largest collection, in sterling silver and karat gold. Jewelers have relied on Rembrandt Charms' superior quality for over 30 years.

For more information, contact Rembrandt Charms at 370 S. Youngs Rd., Buffalo, NY 14221, (800) 242-7699.

Digital photography available of Pennyweight wearing her dog necklace.





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